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                                       Details for article 16 of 19 found articles
 
 
  The impact of degenerative episodes on the sponsorship B2B relationship: Implications for brand management
 
 
Title: The impact of degenerative episodes on the sponsorship B2B relationship: Implications for brand management
Author: Westberg, Kate
Stavros, Constantino
Wilson, Bradley
Appeared in: Industrial marketing management
Paging: Volume 40 (2011) nr. 4 pages 9 p.
Year: 2011
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 16 of 19 found articles
 
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