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                                       Details for article 12 of 20 found articles
 
 
  Practices and functions of customer reference marketing — Leveraging customer references as marketing assets
 
 
Title: Practices and functions of customer reference marketing — Leveraging customer references as marketing assets
Author: Jalkala, Anne
Salminen, Risto T.
Appeared in: Industrial marketing management
Paging: Volume 39 (2010) nr. 6 pages 11 p.
Year: 2010
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 12 of 20 found articles
 
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