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  An Agency Theory perspective on the purchase of marketing services
 
 
Title: An Agency Theory perspective on the purchase of marketing services
Author: Tate, Wendy L.
Ellram, Lisa M.
Bals, Lydia
Hartmann, Evi
van der Valk, Wendy
Appeared in: Industrial marketing management
Paging: Volume 39 (2010) nr. 5 pages 14 p.
Year: 2010
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

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