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                                       Details for article 17 of 18 found articles
 
 
  The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view
 
 
Title: The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view
Author: Nath, Prithwiraj
Nachiappan, Subramanian
Ramanathan, Ramakrishnan
Appeared in: Industrial marketing management
Paging: Volume 39 (2010) nr. 2 pages 13 p.
Year: 2010
Contents:
Publisher: Published by Elsevier B.V.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 17 of 18 found articles
 
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