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  Forecasting organizational adoption of high-technology product innovations separated by impact: Are traditional macro-level diffusion models appropriate?
 
 
Title: Forecasting organizational adoption of high-technology product innovations separated by impact: Are traditional macro-level diffusion models appropriate?
Author: McDade, Sean
Oliva, Terence A.
Thomas, Ellen
Appeared in: Industrial marketing management
Paging: Volume 39 (2010) nr. 2 pages 10 p.
Year: 2010
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

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