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  A multi-level investigation of international marketing projects: The roles of experiential knowledge and creativity on performance
 
 
Title: A multi-level investigation of international marketing projects: The roles of experiential knowledge and creativity on performance
Author: Suh, Taewon
Bae, Mueun
Zhao, Hongxin
Kim, Seung H.
Arnold, Mark J.
Appeared in: Industrial marketing management
Paging: Volume 39 (2010) nr. 2 pages 10 p.
Year: 2010
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

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