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                                       Details for article 19 of 19 found articles
 
 
  What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006
 
 
Title: What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006
Author: Beverland, Michael
Lindgreen, Adam
Appeared in: Industrial marketing management
Paging: Volume 39 (2010) nr. 1 pages 8 p.
Year: 2010
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 19 of 19 found articles
 
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