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  Academic brands and their impact on scientific endeavour: The case of business market research and researchers
 
 
Title: Academic brands and their impact on scientific endeavour: The case of business market research and researchers
Author: Cova, Bernard
Ford, David
Salle, Robert
Appeared in: Industrial marketing management
Paging: Volume 38 (2009) nr. 6 pages 7 p.
Year: 2009
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

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