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  Branding a B2B service: Does a brand differentiate a logistics service provider?
 
 
Title: Branding a B2B service: Does a brand differentiate a logistics service provider?
Author: Davis, Donna F.
Golicic, Susan L.
Marquardt, Adam J.
Appeared in: Industrial marketing management
Paging: Volume 37 (2008) nr. 2 pages 10 p.
Year: 2008
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 1 of 12 found articles
 
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