|
| << previous | next >> |
Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 8 of 14 found articles
| Title: |
Measurement of return on marketing investment: A conceptual framework and the future of marketing metrics |
| Author: |
Seggie, Steven H. Cavusgil, Erin Phelan, Steven E. |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 36 (2007) nr. 6 pages 8 p. |
| Year: |
2007 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 8 of 14 found articles
| << previous | next >> |