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                                       Details for article 5 of 15 found articles
 
 
  Guanxi vs. relationship marketing: Exploring underlying differences
 
 
Title: Guanxi vs. relationship marketing: Exploring underlying differences
Author: Wang, Cheng Lu
Appeared in: Industrial marketing management
Paging: Volume 36 (2007) nr. 1 pages 6 p.
Year: 2007
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 5 of 15 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands