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  Across the threshold: Role of performance and compatibility in innovative new products' market penetration
 
 
Title: Across the threshold: Role of performance and compatibility in innovative new products' market penetration
Author: Kim, Sang-Hoon
Nam, Sungjoon
Appeared in: Industrial marketing management
Paging: Volume 33 (2004) nr. 8 pages 11 p.
Year: 2004
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

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