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  A classification of business-to-business buying decisions: risk importance and probability as a framework for e-business benefits
 
 
Title: A classification of business-to-business buying decisions: risk importance and probability as a framework for e-business benefits
Author: Hunter, Lisa M.
Kasouf, Chickery J.
Celuch, Kevin G.
Curry, Kathryn A.
Appeared in: Industrial marketing management
Paging: Volume 33 (2004) nr. 2 pages 10 p.
Year: 2004
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

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