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  The coexistence of transaction and relational marketing: Insights from the Chinese business context
 
 
Title: The coexistence of transaction and relational marketing: Insights from the Chinese business context
Author: Styles, Chris
Ambler, Tim
Appeared in: Industrial marketing management
Paging: Volume 32 (2003) nr. 8 pages 10 p.
Year: 2003
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 10 of 14 found articles
 
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