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                                       Details for article 5 of 10 found articles
 
 
  Linking customer lifetime value with shareholder value
 
 
Title: Linking customer lifetime value with shareholder value
Author: Stahl, Heinz K.
Matzler, Kurt
Hinterhuber, Hans H.
Appeared in: Industrial marketing management
Paging: Volume 32 (2003) nr. 4 pages 13 p.
Year: 2003
Contents:
Publisher: Elsevier Science Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 5 of 10 found articles
 
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