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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 9 of 10 found articles
| Title: |
The evolution of generic brands in industrial markets: the challenges to owners of brand equity |
| Author: |
Low, John Blois, Keith |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 31 (2002) nr. 5 pages 8 p. |
| Year: |
2002 |
| Contents: | |
| Publisher: |
Elsevier Science Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 9 of 10 found articles
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