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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 5 of 7 found articles
| Title: |
New product launch: Marketing action and launch tactics for high-technology products |
| Author: |
Beard, Charles Easingwood, Chris |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 25 (1996) nr. 2 pages 17 p. |
| Year: |
1996 |
| Contents: | |
| Publisher: |
Elsevier Science Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 5 of 7 found articles
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