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                                       Details for article 24 of 24 found articles
 
 
  When being green is not enough – An experimental study of the effects of sustainable value propositions on B2B green buying decisions
 
 
Title: When being green is not enough – An experimental study of the effects of sustainable value propositions on B2B green buying decisions
Author: Aksoy, Marcel
Schnellbächer, Benedikt
Appeared in: Industrial marketing management
Paging: Volume 126 () nr. C pages 266-278
Year: 2025
Contents:
Publisher: The Authors
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 24 of 24 found articles
 
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