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Journal description
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Details for article 2 of 24 found articles
| Title: |
Advertising in business markets – The obscured bottom-line effect and need for appropriate analytics |
| Author: |
Guenther, Peter Guenther, Miriam Rahman, Mahabubur Koval, Mariia Iurkov, Viacheslav |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 126 () nr. C pages 185-196 |
| Year: |
2025 |
| Contents: | |
| Publisher: |
The Authors |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 2 of 24 found articles
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