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Journal description
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Details for article 18 of 24 found articles
| Title: |
Operationalizing ad creativity and its effects in B2B advertising |
| Author: |
Ferguson, Jodie L. Brown, Brian P. Swani, Kunal Donthu, Naveen |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 126 () nr. C pages 168-184 |
| Year: |
2025 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 18 of 24 found articles
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