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Journal description
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Details for article 19 of 19 found articles
| Title: |
Unveiling the controversies of brand identity management: A holistic framework for global B2B companies through a hybrid systematic literature review and interpretive structural modelling |
| Author: |
Amoozad Mahdiraji, Hannan Abbasi Kamardi, Aliasghar Razavi Hajiagha, Seyed Hossein Vrontis, Demetris |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 121 () nr. C pages 179-197 |
| Year: |
2024 |
| Contents: | |
| Publisher: |
Published by Elsevier B.V. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 19 of 19 found articles
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