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                                       Details for article 15 of 19 found articles
 
 
  Revisiting the strategic role of market segmentation: Five themes for future research
 
 
Title: Revisiting the strategic role of market segmentation: Five themes for future research
Author: Clarke, Ann HĂžjbjerg
Freytag, Per Vagn
Mora Cortez, Roberto
Appeared in: Industrial marketing management
Paging: Volume 121 () nr. C pages A7-A10
Year: 2024
Contents:
Publisher: Published by Elsevier B.V.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 15 of 19 found articles
 
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