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                                       Details for article 14 of 19 found articles
 
 
  Social media marketing assimilation in B2B firms: An integrative framework of antecedents and consequences
 
 
Title: Social media marketing assimilation in B2B firms: An integrative framework of antecedents and consequences
Author: Maduku, Daniel K.
Appeared in: Industrial marketing management
Paging: Volume 119 () nr. C pages 27-42
Year: 2024
Contents:
Publisher: Published by Elsevier B.V.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 14 of 19 found articles
 
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