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Journal description
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Details for article 12 of 19 found articles
| Title: |
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach |
| Author: |
Tang, Yihui Elina Mantrala, Murali K. |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 119 () nr. C pages 252-263 |
| Year: |
2024 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 12 of 19 found articles
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