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                                       Details for article 13 of 19 found articles
 
 
  Marketing capabilities, market ambidexterity and product innovation outcomes: A yin-yang of inside-out and outside-in
 
 
Title: Marketing capabilities, market ambidexterity and product innovation outcomes: A yin-yang of inside-out and outside-in
Author: Ali, Shabahat
Tian, Hongyun
Wu, Weiwei
Ali, Sadaqat
Kumail, Tafazal
Saif, Naveed
Appeared in: Industrial marketing management
Paging: Volume 118 () nr. C pages 27-43
Year: 2024
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 13 of 19 found articles
 
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