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Journal description
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Details for article 21 of 36 found articles
| Title: |
More is better but in what direction? The effects of relationship marketing investment breadth and depth on customer gratitude |
| Author: |
Nelson, Christopher A. Wang, Xinchun Cui, Annie Peng |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 117 () nr. C pages 188-201 |
| Year: |
2024 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 21 of 36 found articles
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