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                                       Details for article 15 of 36 found articles
 
 
  From buying centers to buying ecosystems: Advancing the B2B research journey
 
 
Title: From buying centers to buying ecosystems: Advancing the B2B research journey
Author: Ehret, Michael
Johnston, Wesley J.
Ritter, Thomas
Appeared in: Industrial marketing management
Paging: Volume 117 () nr. C pages A10-A16
Year: 2024
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 15 of 36 found articles
 
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