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Journal description
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Details for article 11 of 17 found articles
| Title: |
Is segmentation a theory? Improving the theoretical basis of a foundational concept in business-to-business marketing |
| Author: |
Ritter, Thomas Pedersen, Carsten Lund |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 116 () nr. C pages 82-92 |
| Year: |
2024 |
| Contents: | |
| Publisher: |
The Authors |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 11 of 17 found articles
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