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Journal description
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Details for article 16 of 34 found articles
| Title: |
Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement |
| Author: |
Balaji, M.S. Behl, Abhishek Jain, Kokil Baabdullah, Abdullah M. Giannakis, Mihalis Shankar, Amit Dwivedi, Yogesh K. |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 113 () nr. C pages 243-257 |
| Year: |
2023 |
| Contents: | |
| Publisher: |
The Authors |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 16 of 34 found articles
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