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  Adoption of AI integrated partner relationship management (AI-PRM) in B2B sales channels: Exploratory study
 
 
Title: Adoption of AI integrated partner relationship management (AI-PRM) in B2B sales channels: Exploratory study
Author: Chatterjee, Sheshadri
Chaudhuri, Ranjan
Vrontis, Demetris
Kadić-Maglajlić, Selma
Appeared in: Industrial marketing management
Paging: Volume 109 () nr. C pages 164-173
Year: 2023
Contents:
Publisher: The Authors
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

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