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Journal description
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Details for article 35 of 44 found articles
| Title: |
Service-dominant logic as mainstream: Integrating apparently disparate marketing paradigms? A response to Moller and Halinen (2022) |
| Author: |
Brodie, Roderick J. Fehrer, Julia A. |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 107 () nr. C pages 498-501 |
| Year: |
2022 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 35 of 44 found articles
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