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Journal description
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Details for article 25 of 39 found articles
| Title: |
Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: Evidence from the manufacturing industry |
| Author: |
Hossain, Md Afnan Agnihotri, Raj Rushan, Md Rifayat Islam Rahman, Muhammad Sabbir Sumi, Sumaiya Farhana |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 106 () nr. C pages 240-255 |
| Year: |
2022 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 25 of 39 found articles
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