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Journal description
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Details for article 12 of 39 found articles
| Title: |
Does it pay off to communicate like your online community? Evaluating the effect of content and linguistic style similarity on B2B brand engagement |
| Author: |
Meire, Matthijs Coussement, Kristof De Caigny, Arno Hoornaert, Steven |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 106 () nr. C pages 292-307 |
| Year: |
2022 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 12 of 39 found articles
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