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Journal description
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Details for article 25 of 31 found articles
| Title: |
The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM |
| Author: |
Kwon, Jumbum Chan, Ka Wing Gu, William Septianto, Felix |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 104 () nr. C pages 212-225 |
| Year: |
2022 |
| Contents: | |
| Publisher: |
Published by Elsevier B.V. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 25 of 31 found articles
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