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  Integrating the business networks and internet of things perspectives: A system of systems (SoS) approach for industrial markets 1 1 Throughout this work we will use the term ‘business network’ that has been used first by B2B scholars to refer to the networked nature of markets. We nevertheless acknowledge that the B2B literature is increasingly adopting the term ‘business ecosystem’ (adapted to business context from biology by Moore (1993)). Often these terms are used interchangeably. This is our position in this paper (see also Holmen, Aune, & Pedersen, 2013; Möller, 2013). Sometimes differences are emphasized. For an in-depth review of the use of both concepts of ecosystems and networks in the B2B marketing literature see Aarikka-Stenroos & Ritala, 2017).
 
 
Titel: Integrating the business networks and internet of things perspectives: A system of systems (SoS) approach for industrial markets 1 1 Throughout this work we will use the term ‘business network’ that has been used first by B2B scholars to refer to the networked nature of markets. We nevertheless acknowledge that the B2B literature is increasingly adopting the term ‘business ecosystem’ (adapted to business context from biology by Moore (1993)). Often these terms are used interchangeably. This is our position in this paper (see also Holmen, Aune, & Pedersen, 2013; Möller, 2013). Sometimes differences are emphasized. For an in-depth review of the use of both concepts of ecosystems and networks in the B2B marketing literature see Aarikka-Stenroos & Ritala, 2017).
Auteur: Pardo, Catherine
Wei, Ruiqi
Ivens, Björn Sven
Verschenen in: Industrial marketing management
Paginering: Jaargang 104 () nr. C pagina's 258-275
Jaar: 2022
Inhoud:
Uitgever: Elsevier Inc.
Bronbestand: Elektronische Wetenschappelijke Tijdschriften
 
 

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