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  AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives
 
 
Title: AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives
Author: Petrescu, Maria
Krishen, Anjala S.
Kachen, Sheen
Gironda, John T.
Appeared in: Industrial marketing management
Paging: Volume 103 () nr. C pages 61-72
Year: 2022
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

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