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Journal description
All volumes of the corresponding journal
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Details for article 8 of 45 found articles
| Title: |
Can B2B firms benefit from competitors' advertising? A dynamic business environment perspective on an emerging communication form |
| Author: |
Guenther, Peter Guenther, Miriam |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 102 () nr. C pages 252-265 |
| Year: |
2022 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 8 of 45 found articles
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