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                                       Details for article 21 of 33 found articles
 
 
  Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
 
 
Title: Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
Author: Grosset, Luca
Viscolani, Bruno
Appeared in: Automatica
Paging: Volume 45 (2009) nr. 4 pages 8 p.
Year: 2009
Contents:
Publisher: Elsevier Ltd
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 21 of 33 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands