| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Community and consumption relationships for consumers with recurring mobility
|
Scarano, Monica C.
|
|
|
|
4 |
p. 451-470
|
artikel
|
| 2 |
Consumer–brand relationship in the phygital age: a study of luxury fashion
|
Bartoli, Chiara
|
|
|
|
4 |
p. 429-450
|
artikel
|
| 3 |
Consumer self-concept and digitalization: what does this mean for brands?
|
Bartoli, Chiara
|
|
|
|
4 |
p. 419-437
|
artikel
|
| 4 |
Corporate heritage marketing to support the buyer–seller relationship initiation: the case of a small winery
|
Fraboni, Pier Franco Luigi
|
|
|
|
4 |
p. 521-543
|
artikel
|
| 5 |
Getting the most from E-commerce in the context of omnichannel strategies
|
Belvedere, Valeria
|
|
|
|
4 |
p. 331-349
|
artikel
|
| 6 |
Hands off my data: users’ security concerns and intention to adopt privacy enhancing technologies
|
Mangiò, Federico
|
|
|
|
4 |
p. 309-342
|
artikel
|
| 7 |
How social innovations spread globally through the process of reverse innovation: a case-study from the South Korea
|
Cannavale, Chiara
|
|
|
|
4 |
p. 421-440
|
artikel
|
| 8 |
Injecting trust in consumer purchase intention through blockchain: evidences from the food supply chain
|
Mazzù, Marco Francesco
|
|
|
|
4 |
p. 459-482
|
artikel
|
| 9 |
Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic
|
Di Domenico, Giandomenico
|
|
|
|
4 |
p. 351-369
|
artikel
|
| 10 |
Machine learning and artificial intelligence use in marketing: a general taxonomy
|
De Mauro, Andrea
|
|
|
|
4 |
p. 439-457
|
artikel
|
| 11 |
Marketing in the era of COVID-19
|
Hoekstra, Janny C.
|
|
|
|
4 |
p. 249-260
|
artikel
|
| 12 |
Reacting to the COVID-19 pandemic through digital connectivity with customers: the Italian experience
|
Bettiol, Marco
|
|
|
|
4 |
p. 305-330
|
artikel
|
| 13 |
Sales ambidexterity and performance: a behavioral paradigm through the Career Stage framework
|
Giovannetti, Marta
|
|
|
|
4 |
p. 471-501
|
artikel
|
| 14 |
Sales and marketing automation in the post-Covid-19 scenario: value drivers in B2B relationships
|
Corsaro, Daniela
|
|
|
|
4 |
p. 371-392
|
artikel
|
| 15 |
Sensory disclosure in an augmented environment: memory of touch and willingness to buy
|
Serravalle, Francesca
|
|
|
|
4 |
p. 401-417
|
artikel
|
| 16 |
The correlation between honesty-humility and attitude toward counterfeit luxury
|
Reinhardt, Nina
|
|
|
|
4 |
p. 503-519
|
artikel
|
| 17 |
The great Millennials’ trouble: leading or confused green generation? An Italian insight
|
Bonera, Michelle
|
|
|
|
4 |
p. 289-308
|
artikel
|
| 18 |
The long Covid effect in marketing and consumer research
|
Di Maria, Eleonora
|
|
|
|
4 |
p. 297-303
|
artikel
|
| 19 |
Towards a better understanding of practitioners’ ideas about product placement: an empirical analysis in the Italian context
|
Gistri, Giacomo
|
|
|
|
4 |
p. 261-288
|
artikel
|
| 20 |
Uncovering knowledge on travel behaviour during COVID-19: a convergent parallel mixed-methods study in the context of Italy
|
Del Chiappa, Giacomo
|
|
|
|
4 |
p. 393-419
|
artikel
|
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