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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
6 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Crocodile Marketing: An Experimental Investigation into the Effects of “Crocodile-Tear” Apologies On Patient Loyalty Intentions |
Dietrich, Martin |
2015 |
67 | 1 |
p. 34-53 |
article |
|
| 2 | Does Chain Labeling Make Private Labels More Successful? |
Schnittka, Oliver |
2015 |
67 | 1 |
p. 92-113 |
article |
|
| 3 | Drivers of B2B Brand Strength — Insights from an International Study Across Industries |
Lennartz, Eric M. |
2015 |
67 | 1 |
p. 114-137 |
article |
|
| 4 | Price Elasticities for Hardcover and Paperback Fiction Books |
Barrot, Christian |
2015 |
67 | 1 |
p. 73-91 |
article |
|
| 5 | Social Media and Academic Performance: Does The Intensity of Facebook Activity Relate to Good Grades? |
Skiera, Bernd |
2015 |
67 | 1 |
p. 54-72 |
article |
|
| 6 | What Drives Publication Productivity in German Business Faculties? |
Albers, Sönke |
2015 |
67 | 1 |
p. 6-33 |
article |
6 results found