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Tijdschrift beschrijving
Alle jaargangen van het bijbehorende tijdschrift
Alle afleveringen van het bijbehorende jaargang
Alle artikelen van de bijbehorende aflevering
8 gevonden resultaten
| nr | titel | auteur | tijdschrift | jaar | jaarg. | afl. | pagina('s) | type |
| 1 | A Diffusion Model for Preannounced Products |
Manceau, Delphine |
2013 |
1 | 1 |
p. 77-89 |
artikel |
|
| 2 | Assessing Brand Equity Through Add-on Sales |
Lehmann, Donald R. |
2013 |
1 | 1 |
p. 68-76 |
artikel |
|
| 3 | Carbon Footprints in the Sand: Marketing in the Age of Sustainability |
Groening, Christopher |
2014 |
1 | 1 |
p. 40-51 |
artikel |
|
| 4 | Choice of Geographical Location as Governance Strategy in Outsourcing Contracts: Localized Outsourcing, Global Outsourcing, and Onshore Outsourcing |
Chakravarty, Anindita |
2014 |
1 | 1 |
p. 11-22 |
artikel |
|
| 5 | Conceptualizing and Measuring Prospect Wants: Understanding the Source of Brand Preference |
Fennell, Geraldine |
2013 |
1 | 1 |
p. 23-39 |
artikel |
|
| 6 | Customer Needs and Solutions - Mission, Vision, and Strategies |
2014 |
1 | 1 |
p. 1-4 |
artikel |
||
| 7 | David Schmittlein on Marketing |
Schmittlein, David C. |
2014 |
1 | 1 |
p. 5-10 |
artikel |
|
| 8 | The Construct, Measurement, and Impact of Employee Engagement: a Marketing Perspective |
Kumar, V. |
2014 |
1 | 1 |
p. 52-67 |
artikel |
8 gevonden resultaten