| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A Diffusion Model for Preannounced Products
|
Manceau, Delphine
|
|
2013
|
|
1 |
p. 77-89
|
artikel
|
| 2 |
Analyzing Recurrent Customer Purchases and Unobserved Defections: a Bayesian Data Augmentation Scheme
|
Borle, Sharad
|
|
2015
|
|
1 |
p. 11-28
|
artikel
|
| 3 |
An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research
|
Agarwal, James
|
|
2014
|
|
1 |
p. 19-40
|
artikel
|
| 4 |
Assessing Brand Equity Through Add-on Sales
|
Lehmann, Donald R.
|
|
2013
|
|
1 |
p. 68-76
|
artikel
|
| 5 |
A Tango of Two Dark Emotions: Mixed Reactions to Commercial Entities (Mis)fortunes
|
Hornik, Jacob
|
|
|
|
1 |
|
artikel
|
| 6 |
Carbon Footprints in the Sand: Marketing in the Age of Sustainability
|
Groening, Christopher
|
|
2014
|
|
1 |
p. 40-51
|
artikel
|
| 7 |
Choice of Geographical Location as Governance Strategy in Outsourcing Contracts: Localized Outsourcing, Global Outsourcing, and Onshore Outsourcing
|
Chakravarty, Anindita
|
|
2014
|
|
1 |
p. 11-22
|
artikel
|
| 8 |
CNS as Venture Capitalist
|
Ding, Min
|
|
2014
|
|
1 |
p. 1-4
|
artikel
|
| 9 |
Conceptualizing and Measuring Prospect Wants: Understanding the Source of Brand Preference
|
Fennell, Geraldine
|
|
2013
|
|
1 |
p. 23-39
|
artikel
|
| 10 |
Customer Needs and Solutions - Mission, Vision, and Strategies
|
|
|
2014
|
|
1 |
p. 1-4
|
artikel
|
| 11 |
David Schmittlein on Marketing
|
Schmittlein, David C.
|
|
2014
|
|
1 |
p. 5-10
|
artikel
|
| 12 |
Does Green Make You Greedy or Does it Make You Go Green? The Influence of Green Color Primes on Consumers’ Promotion Preferences
|
Barone, Michael J.
|
|
2015
|
|
1 |
p. 3-10
|
artikel
|
| 13 |
Frontline Employees’ Empathy in Service Recovery: a Systematic Literature Review and Agenda for the Future
|
Lajante, Mathieu
|
|
|
|
1 |
|
artikel
|
| 14 |
Marketing at Tuck: 120-Plus Years of Relevance, Rigor, and Impact
|
Kopalle, Praveen K.
|
|
|
|
1 |
|
artikel
|
| 15 |
Marketing at UNSW Sydney: Building Marketing Capability in Australasia
|
Roberts, John H.
|
|
|
|
1 |
|
artikel
|
| 16 |
Maximal or Minimal Differentiation in a Hotelling Market? A Fresh Perspective
|
Pazgal, Amit
|
|
2015
|
|
1 |
p. 42-47
|
artikel
|
| 17 |
Multi-Market, Multi-Product New Product Diffusion: Decomposing Local, Foreign, and Indirect (Cross-Product) Effects
|
Ladrón-de-Guevara, Antonio
|
|
2014
|
|
1 |
p. 57-70
|
artikel
|
| 18 |
Peer Review and Research Impact
|
Mallapragada, Girish
|
|
2015
|
|
1 |
p. 29-41
|
artikel
|
| 19 |
Publication, Citation, Career Development, and Recent Trends: Empirical Evidence for Quantitative Marketing Researchers
|
Rajiv, Surendra
|
|
2014
|
|
1 |
p. 71-90
|
artikel
|
| 20 |
Research Note “Replicating Published Literature Review using ChatGPT-Plus: Observations”
|
Chakravarty, Anindita
|
|
|
|
1 |
|
artikel
|
| 21 |
Review of Marketing Relevant Real Activity Manipulation
|
Chakravarty, Anindita
|
|
|
|
1 |
|
artikel
|
| 22 |
Sentiment Analysis in the Age of Generative AI
|
Krugmann, Jan Ole
|
|
|
|
1 |
|
artikel
|
| 23 |
Serving Customers by Going Where We Have Not Gone Before
|
Ding, Min
|
|
2015
|
|
1 |
p. 1-2
|
artikel
|
| 24 |
Simon Marketing
|
Nelson, Paul
|
|
|
|
1 |
|
artikel
|
| 25 |
Sophisticated by Design: the Nonconscious Influence of Primed Concepts and Atmospheric Variables on Consumer Preferences
|
Poehlman, T. Andrew
|
|
2015
|
|
1 |
p. 48-61
|
artikel
|
| 26 |
Strategic Formation of CEO Apologies: Emulating Post-Crisis Public Statements Through GPT-4
|
Park, Jeong-Ah
|
|
|
|
1 |
|
artikel
|
| 27 |
The Agglomeration-Differentiation Tradeoff in Spatial Location Choice
|
Datta, Sumon
|
|
|
|
1 |
|
artikel
|
| 28 |
The Construct, Measurement, and Impact of Employee Engagement: a Marketing Perspective
|
Kumar, V.
|
|
2014
|
|
1 |
p. 52-67
|
artikel
|
| 29 |
The Future of Quantitative Marketing: Results of a Survey
|
Lehmann, Donald R.
|
|
2015
|
|
1 |
p. 5-18
|
artikel
|
| 30 |
The Kellogg School of Marketing: Past, Present, and Future
|
Krishnamurthi, Lakshman
|
|
|
|
1 |
|
artikel
|
| 31 |
The Long-Term Effect of Multichannel Usage on Sales
|
Bilgicer, Tolga
|
|
2014
|
|
1 |
p. 41-56
|
artikel
|
| 32 |
Which Modeling Scholars Get Promoted, and How Fast?
|
Zamudio, César
|
|
2014
|
|
1 |
p. 91-104
|
artikel
|
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