nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
A general theory of marketing: Conceivable, elusive, or illusive
|
Varadarajan, Rajan |
|
|
12 |
3-4 |
p. 177-183 |
artikel |
2 |
Challenging the troubled status of the marketing discipline
|
Gustafsson, Anders |
|
|
12 |
3-4 |
p. 184-187 |
artikel |
3 |
Cleansing the doors of perception: Perceptual inaccuracy in marketing relationships
|
Güzel, Zeynep Müge |
|
|
12 |
3-4 |
p. 216-237 |
artikel |
4 |
Continuing the manifesto conversation: Toward building a renewal capability for the marketing discipline
|
Madhavaram, Sreedhar |
|
|
12 |
3-4 |
p. 188-195 |
artikel |
5 |
Correction to: Marketing’s new myopia: Expanding the social responsibilities of marketing managers
|
Cronin, J. Joseph |
|
|
12 |
3-4 |
p. 253 |
artikel |
6 |
Developing and renewing marketing as a scientific discipline through reflexive cocreation
|
Helkkula, Anu |
|
|
12 |
3-4 |
p. 168-173 |
artikel |
7 |
Folds in historical time and possible worlds for the marketing discipline: A commentary
|
Price, Linda L. |
|
|
12 |
3-4 |
p. 162-167 |
artikel |
8 |
Fostering scholarly discussion in marketing
|
Vargo, Stephen L. |
|
|
12 |
3-4 |
p. 137-138 |
artikel |
9 |
How robots will affect the future of retailing
|
Guha, Abhijit |
|
|
12 |
3-4 |
p. 245-252 |
artikel |
10 |
Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field
|
Clark, Terry |
|
|
12 |
3-4 |
p. 157-161 |
artikel |
11 |
‘Pressure creates diamonds’/‘fire refines gold’: Conceptualizing coping capital
|
Kapoor, Vikram |
|
|
12 |
3-4 |
p. 196-215 |
artikel |
12 |
Resurrecting marketing: Focus on the phenomena!
|
Nenonen, Suvi |
|
|
12 |
3-4 |
p. 174-176 |
artikel |
13 |
Robots in retail: Rolling out the Whiz
|
Rindfleisch, Aric |
|
|
12 |
3-4 |
p. 238-244 |
artikel |
14 |
The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal
|
Hunt, Shelby D. |
|
|
12 |
3-4 |
p. 139-156 |
artikel |