| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A conceptual perspective on collaborative consumption
|
Ertz, Myriam
|
|
2018
|
|
1-2 |
p. 27-41
|
artikel
|
| 2 |
A critique of corporate social responsibility in light of classical economics
|
Ahluwalia, Saurabh
|
|
|
|
1-2 |
p. 25-29
|
artikel
|
| 3 |
Addressing socio-ecological issues in marketing: environmental, social and governance (ESG)
|
Ferrell, O. C.
|
|
|
|
1-2 |
p. 140-144
|
artikel
|
| 4 |
Advancing conceptual-only articles in marketing
|
Vargo, Stephen L.
|
|
|
|
1-2 |
p. 1-5
|
artikel
|
| 5 |
Advancing relationship marketing theory: exploring customer relationships through a process-centric framework
|
Hütten, Antje S. J.
|
|
2017
|
|
1-2 |
p. 39-57
|
artikel
|
| 6 |
Advancing theory in marketing: insights from conversations in other disciplines
|
Varadarajan, Rajan
|
|
|
|
1-2 |
p. 73-84
|
artikel
|
| 7 |
A framework for the formation of governance portfolios in international interfirm marketing collaborations
|
Dahlquist, Steven H.
|
|
2015
|
|
1-2 |
p. 45-59
|
artikel
|
| 8 |
A marketing identity is flourishing
|
Levy, Sidney J.
|
|
2018
|
|
1-2 |
p. 18-19
|
artikel
|
| 9 |
AMS Review: Progress toward a world-class journal dedicated to theory development
|
Yadav, Manjit S.
|
|
2019
|
|
1-2 |
p. 1-4
|
artikel
|
| 10 |
An exploration of how boards of directors impact chief marketing officer performance: Insights from the field
|
Whitler, Kimberly A.
|
|
|
|
1-2 |
p. 105-115
|
artikel
|
| 11 |
An integrated framework for design perception and brand equity
|
Mishra, Abhishek
|
|
2015
|
|
1-2 |
p. 28-44
|
artikel
|
| 12 |
A renewable resource model of health decision-making: insights to improve health marketing
|
Lord Ferguson, Sarah
|
|
|
|
1-2 |
p. 71-84
|
artikel
|
| 13 |
A service design approach to healthcare innovation: from decision-making to sense-making and institutional change
|
Patrício, Lia
|
|
2019
|
|
1-2 |
p. 115-120
|
artikel
|
| 14 |
A theory of predictive sales analytics adoption
|
Habel, Johannes
|
|
|
|
1-2 |
p. 34-54
|
artikel
|
| 15 |
A unified conceptualization of the attraction effect
|
Sivakumar, K.
|
|
2016
|
|
1-2 |
p. 39-58
|
artikel
|
| 16 |
Branding in the digital era: new directions for research on customer-based brand equity
|
Swaminathan, Vanitha
|
|
2016
|
|
1-2 |
p. 33-38
|
artikel
|
| 17 |
Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises
|
Gallan, Andrew S.
|
|
|
|
1-2 |
p. 85-101
|
artikel
|
| 18 |
Community based brand equity as brand culture: advancing brand equity conceptualization for a connected world
|
Purani, Keyoor
|
|
|
|
1-2 |
p. 52-70
|
artikel
|
| 19 |
Conceptual review papers: revisiting existing research to develop and refine theory
|
Hulland, John
|
|
|
|
1-2 |
p. 27-35
|
artikel
|
| 20 |
Conducting field-based, discovery-oriented research: lessons from our market orientation research experience
|
Jaworski, Bernard J.
|
|
2017
|
|
1-2 |
p. 4-12
|
artikel
|
| 21 |
Contributing to theory: opportunities and challenges
|
Barney, Jay B.
|
|
|
|
1-2 |
p. 49-55
|
artikel
|
| 22 |
Correction to: Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field
|
Clark, Terry
|
|
|
|
1-2 |
p. 167
|
artikel
|
| 23 |
Correction to: Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind
|
Dyck, Bruno
|
|
|
|
1-2 |
p. 133
|
artikel
|
| 24 |
Cost-effective service excellence in healthcare
|
Wirtz, Jochen
|
|
2019
|
|
1-2 |
p. 98-104
|
artikel
|
| 25 |
Creativity and publication in marketing
|
Stewart, David W.
|
|
|
|
1-2 |
p. 65-72
|
artikel
|
| 26 |
Customer-based brand equity in a technologically fast-paced, connected, and constrained environment
|
Gürhan-Canli, Zeynep
|
|
2016
|
|
1-2 |
p. 23-32
|
artikel
|
| 27 |
Customer-based strategic brand management: past progress and future challenges
|
John, Deborah Roedder
|
|
2016
|
|
1-2 |
p. 17-22
|
artikel
|
| 28 |
Customers’ coping with interpersonal conflicts in intra and inter-cultural service encounters
|
Zourrig, Haithem
|
|
2013
|
|
1-2 |
p. 21-31
|
artikel
|
| 29 |
Designing conceptual articles: four approaches
|
Jaakkola, Elina
|
|
|
|
1-2 |
p. 18-26
|
artikel
|
| 30 |
Developing a strong sustainability research program in marketing
|
Press, Melea
|
|
|
|
1-2 |
p. 96-114
|
artikel
|
| 31 |
Disadoption
|
Lehmann, Donald R.
|
|
2017
|
|
1-2 |
p. 36-51
|
artikel
|
| 32 |
Disciplinary memory and theory development
|
Yadav, Manjit S.
|
|
2017
|
|
1-2 |
p. 1-3
|
artikel
|
| 33 |
Disruptive marketing strategy
|
Hult, G. Tomas M.
|
|
2017
|
|
1-2 |
p. 20-25
|
artikel
|
| 34 |
Effective reviewing for conceptual journal submissions
|
Griffin, Abbie
|
|
|
|
1-2 |
p. 36-48
|
artikel
|
| 35 |
Enhancing theory development in marketing
|
Yadav, Manjit S.
|
|
2014
|
|
1-2 |
p. 1-4
|
artikel
|
| 36 |
Expanding exchange: how institutional actors shape food-sharing exchange systems
|
Jayashankar, Priyanka
|
|
|
|
1-2 |
p. 116-134
|
artikel
|
| 37 |
Explicating the inductive realist model of theory generation
|
Hunt, Shelby D.
|
|
2015
|
|
1-2 |
p. 20-27
|
artikel
|
| 38 |
Firms’ adoption of self-service technology: how managerial beliefs shape co-production decisions
|
Di Mascio, Rita
|
|
2016
|
|
1-2 |
p. 79-97
|
artikel
|
| 39 |
'First things first': The AMS Review – Sheth Foundation 2020 annual doctoral competition for conceptual articles
|
Conduit, Jodie
|
|
|
|
1-2 |
p. 6-7
|
artikel
|
| 40 |
For service innovation in end-of-life care, branding and messaging matter
|
Stuart, Brad
|
|
2019
|
|
1-2 |
p. 110-114
|
artikel
|
| 41 |
From customer journeys to consumption journeys: a consumer culture approach to investigating value creation in practice-embedded consumption
|
Schau, Hope Jensen
|
|
|
|
1-2 |
p. 9-22
|
artikel
|
| 42 |
How valence, volume and variance of online reviews influence brand attitudes
|
Zablocki, Agnieszka
|
|
2018
|
|
1-2 |
p. 61-77
|
artikel
|
| 43 |
Indigenous theory development in marketing: the foundational premises approach
|
Hunt, Shelby D.
|
|
|
|
1-2 |
p. 8-17
|
artikel
|
| 44 |
Information transparency as competitive advantage: research approaches to platform ecosystem design and competition
|
Key, Thomas Martin
|
|
|
|
1-2 |
p. 145-147
|
artikel
|
| 45 |
Informing marketing theory through consumer culture theoretics
|
Arnould, Eric
|
|
|
|
1-2 |
p. 1-8
|
artikel
|
| 46 |
In search of clarity on servant leadership: domain specification and reconceptualization
|
VanMeter, Rebecca
|
|
2016
|
|
1-2 |
p. 59-78
|
artikel
|
| 47 |
Introducing the Theory + Practice section
|
Jaworski, Bernard J.
|
|
2018
|
|
1-2 |
p. 1-4
|
artikel
|
| 48 |
Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind?
|
Prothero, Andrea
|
|
|
|
1-2 |
p. 134-139
|
artikel
|
| 49 |
Lessons from the 2023 doctoral competition for conceptual articles: Identifying, nurturing, and publishing
|
Bove, Liliana L.
|
|
|
|
1-2 |
p. 1-4
|
artikel
|
| 50 |
Mapping spheres of exchange: a multidimensional approach to commoditization and singularization
|
Brondino-Pompeo, Karin
|
|
|
|
1-2 |
p. 81-95
|
artikel
|
| 51 |
Marketing as problem solver: in defense of social responsibility
|
Martin, Kelly D.
|
|
|
|
1-2 |
p. 44-51
|
artikel
|
| 52 |
Marketing on the metaverse: Research opportunities and challenges
|
Lu, Shuya
|
|
|
|
1-2 |
p. 151-166
|
artikel
|
| 53 |
Marketing’s identity crisis: insights from the history of marketing thought
|
El-Ansary, Adel
|
|
2017
|
|
1-2 |
p. 5-17
|
artikel
|
| 54 |
Marketing’s identity crisis: it’s complicated
|
Ferrell, O. C.
|
|
2018
|
|
1-2 |
p. 30-38
|
artikel
|
| 55 |
Marketing’s new myopia: Expanding the social responsibilities of marketing managers
|
Cronin, J. Joseph
|
|
|
|
1-2 |
p. 30-37
|
artikel
|
| 56 |
Market orientation (once again): Challenges and a suggested solution
|
Rokkan, Aksel I.
|
|
|
|
1-2 |
p. 71-91
|
artikel
|
| 57 |
Market orientation: reflections on field-based, discovery-oriented research
|
Carpenter, Gregory S.
|
|
2017
|
|
1-2 |
p. 13-19
|
artikel
|
| 58 |
Material and efficient cause interpretations of the formative model: resolving misunderstandings and clarifying conceptual language
|
Lee, Nick
|
|
2014
|
|
1-2 |
p. 32-43
|
artikel
|
| 59 |
Metaverse—will it change the world or be a whole new world in and of itself?
|
Reibstein, David J
|
|
|
|
1-2 |
p. 144-150
|
artikel
|
| 60 |
Multiple stakeholder market orientation: a service-dominant logic perspective of the market orientation paradigm
|
Line, Nathaniel D.
|
|
2018
|
|
1-2 |
p. 42-60
|
artikel
|
| 61 |
Netflix: Reinvention across multiple time periods
|
Jaworski, Bernard J.
|
|
|
|
1-2 |
p. 180-193
|
artikel
|
| 62 |
Netflix: reinvention across multiple time periods, reflections and directions for future research
|
Mier, Joel
|
|
|
|
1-2 |
p. 194-205
|
artikel
|
| 63 |
Older consumers and technology: A critical systematic literature review
|
Franco, Paolo
|
|
|
|
1-2 |
p. 92-121
|
artikel
|
| 64 |
On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments
|
Lichters, Marcel
|
|
2015
|
|
1-2 |
p. 1-19
|
artikel
|
| 65 |
Perspectives on socially responsible marketing: the chasm widens
|
Ferrell, O. C.
|
|
|
|
1-2 |
p. 1-6
|
artikel
|
| 66 |
Persuasion knowledge framework: Toward a comprehensive model of consumers’ persuasion knowledge
|
Rahmani, Vahid
|
|
|
|
1-2 |
p. 12-33
|
artikel
|
| 67 |
Proposal, project, practice, pause: Developing a framework for evaluating smart domestic product engagement
|
Woodall, Tony
|
|
2017
|
|
1-2 |
p. 58-74
|
artikel
|
| 68 |
Re-examining utopia in contemporary consumption: conceptualization and implications for marketing
|
Atanasova, Aleksandrina
|
|
|
|
1-2 |
p. 23-39
|
artikel
|
| 69 |
Reflections on customer-based brand equity: perspectives, progress, and priorities
|
Keller, Kevin Lane
|
|
2016
|
|
1-2 |
p. 1-16
|
artikel
|
| 70 |
Reflections on the Journey to be Customer-Oriented and Solutions-Led
|
Jaworski, Bernard J.
|
|
2018
|
|
1-2 |
p. 75-79
|
artikel
|
| 71 |
Reimagining marketing doctoral programs
|
Yadav, Manjit S.
|
|
|
|
1-2 |
p. 56-64
|
artikel
|
| 72 |
Reinventing professional service firms: the migration to a client-facing, talent-on-demand platform
|
Jaworski, Bernard J.
|
|
|
|
1-2 |
p. 135-144
|
artikel
|
| 73 |
Replies to comments on “Toward social responsibility,” also incorporating a focus on ESG
|
Gaski, John F.
|
|
|
|
1-2 |
p. 5-11
|
artikel
|
| 74 |
Research on market orientation: Some lessons shared and issues discussed in a doctoral seminar
|
Varadarajan, Rajan
|
|
2017
|
|
1-2 |
p. 26-35
|
artikel
|
| 75 |
Service innovation is urgent in healthcare
|
Berry, Leonard L.
|
|
2019
|
|
1-2 |
p. 78-92
|
artikel
|
| 76 |
Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory: Securing the foundations of strategic marketing theory and research
|
Hunt, Shelby D.
|
|
2017
|
|
1-2 |
p. 52-66
|
artikel
|
| 77 |
Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind
|
Dyck, Bruno
|
|
|
|
1-2 |
p. 115-132
|
artikel
|
| 78 |
The digital continuum: the influence of ownership, access, control, and Cocreation on digital offerings
|
Micken, Kathleen S.
|
|
|
|
1-2 |
p. 98-115
|
artikel
|
| 79 |
The “first principles” of marketing strategy
|
Palmatier, Robert W.
|
|
2019
|
|
1-2 |
p. 5-26
|
artikel
|
| 80 |
The impact of boards of directors on chief marketing officer performance: Framing and research agenda
|
Whitler, Kimberly A.
|
|
|
|
1-2 |
p. 116-136
|
artikel
|
| 81 |
The innovation imperative in healthcare: an interview and commentary
|
Mende, Martin
|
|
2019
|
|
1-2 |
p. 121-131
|
artikel
|
| 82 |
The instantaneous commitment effect: developing stakeholder orientation among managers
|
Vaid, Shashank
|
|
|
|
1-2 |
p. 162-179
|
artikel
|
| 83 |
The intermingling of meanings in marketing: semiology and phenomenology in consumer culture theory
|
Grace, Sarah C.
|
|
|
|
1-2 |
p. 70-80
|
artikel
|
| 84 |
The journey towards customer centricity and service growth in B2B: a commentary and research directions
|
Ulaga, Wolfgang
|
|
2018
|
|
1-2 |
p. 80-83
|
artikel
|
| 85 |
The Möbius strip of market spatiality: mobilizing transdisciplinary dialogues between CCT and the marketing mainstream
|
Coffin, Jack
|
|
|
|
1-2 |
p. 40-59
|
artikel
|
| 86 |
The new era of service: new roles, new places and new partnerships
|
Bisognano, Maureen
|
|
2019
|
|
1-2 |
p. 93-97
|
artikel
|
| 87 |
The new frontier of consumer experiences: escape through pain
|
Cova, Bernard
|
|
|
|
1-2 |
p. 60-69
|
artikel
|
| 88 |
The promise of shared decision making in healthcare
|
Steffensen, Karina Dahl
|
|
2019
|
|
1-2 |
p. 105-109
|
artikel
|
| 89 |
The role of identity in digital consumer behavior: A conceptual model and research propositions based on gender
|
Rogova, Natalia
|
|
|
|
1-2 |
p. 55-70
|
artikel
|
| 90 |
The self-concept life cycle and brand perceptions: An interdisciplinary perspective
|
Gonzalez-Jimenez, Hector
|
|
2017
|
|
1-2 |
p. 67-84
|
artikel
|
| 91 |
The unconscious perception of smells as a driver of consumer responses: a framework integrating the emotion-cognition approach to scent marketing
|
De Luca, Ramona
|
|
|
|
1-2 |
p. 145-161
|
artikel
|
| 92 |
Three systems underpinning marketing behavior
|
Bagozzi, Richard P.
|
|
2018
|
|
1-2 |
p. 23-29
|
artikel
|
| 93 |
Toward social responsibility, not the social responsibility semblance: marketing does not need a conscience
|
Gaski, John F.
|
|
|
|
1-2 |
p. 7-24
|
artikel
|
| 94 |
Transaction cost theory: past, present and future
|
Rindfleisch, Aric
|
|
|
|
1-2 |
p. 85-97
|
artikel
|
| 95 |
Trust as a facilitator of co-creation in customer-salesperson interaction – an imperative for the realization of episodic and relational value?
|
Baumann, Jasmin
|
|
2013
|
|
1-2 |
p. 5-20
|
artikel
|
| 96 |
Update the Theory + Practice section
|
Jaworski, Bernard
|
|
|
|
1-2 |
p. 102-104
|
artikel
|
| 97 |
Why broadened marketing has enriched marketing
|
Kotler, Philip
|
|
2018
|
|
1-2 |
p. 20-22
|
artikel
|
| 98 |
Why should marketers be forced to ignore their moral awareness? A reply to Gaski
|
Demuijnck, Geert
|
|
|
|
1-2 |
p. 38-43
|
artikel
|
| 99 |
Why so toxic? A framework for exploring customer toxicity
|
Duffek, Barbara
|
|
|
|
1-2 |
p. 122-143
|
artikel
|
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