nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Analyzing Relationships Using Macneil'S and Menger'S Approach to Exchanges
|
Blois, Keith |
|
2002 |
|
3-4 |
p. 95-109 |
artikel |
2 |
An Exploratory Analysis of CRM Implementation Models
|
Henneberg, Stephan C. |
|
2006 |
|
3-4 |
p. 85-104 |
artikel |
3 |
Approaches to Customer Segmentation
|
Cooil, Bruce |
|
2008 |
|
3-4 |
p. 9-39 |
artikel |
4 |
Are Variety-Seekers Bad Customers?
|
Woratschek, Herbert |
|
2006 |
|
3-4 |
p. 43-57 |
artikel |
5 |
BOOK REVIEW
|
|
|
2002 |
|
3-4 |
p. 127-131 |
artikel |
6 |
Building Consumer Relationships Electronically
|
McIntyre, Shelby H. |
|
2004 |
|
3-4 |
p. 15-30 |
artikel |
7 |
Business Buyer Relationship Management Through Seamless Internet Integration
|
Lichtenthal, J. David |
|
2004 |
|
3-4 |
p. 67-83 |
artikel |
8 |
Buyer-Seller Exchange Situations
|
Lindgreen, Adam |
|
2002 |
|
3-4 |
p. 69-93 |
artikel |
9 |
Cross-Selling
|
Kamakura, Wagner A. |
|
2008 |
|
3-4 |
p. 41-58 |
artikel |
10 |
Customer Relationship Management in Electronic Markets
|
Iyer, Gopalkrishnan R. |
|
2004 |
|
3-4 |
p. 1-13 |
artikel |
11 |
Customer Selection and Prioritization
|
Bhatnagar, Namita |
|
2008 |
|
3-4 |
p. 117-130 |
artikel |
12 |
Developing Buyer-Seller Relationships Through Face-to-Face Negotiations
|
Harwood, Tracy G. |
|
2006 |
|
3-4 |
p. 105-122 |
artikel |
13 |
EDITOR'S CORNER
|
Bejou, David |
|
2002 |
|
3-4 |
p. 1 |
artikel |
14 |
Emergent Internet Technology Applications for Relationship Marketing
|
Shapiro, Jon M. |
|
2004 |
|
3-4 |
p. 85-108 |
artikel |
15 |
Ignoring Your Best Customer?
|
Carnegie, Baohong Sun |
|
2008 |
|
3-4 |
p. 87-116 |
artikel |
16 |
Interactivity Design as the Key to Managing Customer Relations in E-Commerce
|
Merrilees, Bill |
|
2002 |
|
3-4 |
p. 111-126 |
artikel |
17 |
Leveraging Relationships in Marketing
|
Bhagat, Parimal S. |
|
2002 |
|
3-4 |
p. 39-67 |
artikel |
18 |
Looking at Your World Through Your Customer'S Eyes
|
Deshpande, Rohit |
|
2002 |
|
3-4 |
p. 3-22 |
artikel |
19 |
Loyalty in e-Tailing
|
Grewal, Dhruv |
|
2004 |
|
3-4 |
p. 31-49 |
artikel |
20 |
Objectives of Customer Centric Approaches in Relationship Marketing
|
Aksoy, Lerzan |
|
2008 |
|
3-4 |
p. 1-8 |
artikel |
21 |
Preface
|
Bejou, David |
|
2004 |
|
3-4 |
p. 21-22 |
artikel |
22 |
Preface
|
Bejou, David |
|
2008 |
|
3-4 |
p. 25 |
artikel |
23 |
Preface
|
Bejou, David |
|
2006 |
|
3-4 |
p. 23 |
artikel |
24 |
Relational Contexts of Conflict Resolution Strategies in International Joint Ventures
|
Lin, Xiaohua |
|
2002 |
|
3-4 |
p. 23-38 |
artikel |
25 |
Relationship Marketing and the Challenge of Dialogical Interaction
|
Varey, Richard J. |
|
2006 |
|
3-4 |
p. 11-28 |
artikel |
26 |
The Future of Relationship Marketing
|
Palmer, Adrian |
|
2006 |
|
3-4 |
p. 1-10 |
artikel |
27 |
The 4Ps of Relational Marketing, Perspectives, Perceptions, Paradoxes and Paradigms
|
Pels, Jaqueline |
|
2006 |
|
3-4 |
p. 59-84 |
artikel |
28 |
The Survival of Internet-Based B2B Exchanges
|
Pillai, Kishore Gopalakrishna |
|
2004 |
|
3-4 |
p. 51-65 |
artikel |
29 |
Trust, Satisfaction and Loyalty in Customer Relationship Management
|
Wetsch, Lyle R. |
|
2006 |
|
3-4 |
p. 29-42 |
artikel |
30 |
Understanding and Using Customer Loyalty and Customer Value
|
Malthouse, Edward |
|
2008 |
|
3-4 |
p. 59-86 |
artikel |