| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Agency-Client Relationship Factors Across Life-Cycle Stages
|
Fam, Kim-Shyan
|
|
2008
|
|
2 |
p. 217-236
|
artikel
|
| 2 |
Assessing the Productivity of Relationship Marketing
|
Sherrell, Daniel L.
|
|
2007
|
|
2 |
p. 3-7
|
artikel
|
| 3 |
A Stakeholder Perspective on Relationship Marketing
|
Malhotra, Naresh K.
|
|
2002
|
|
2 |
p. 3-37
|
artikel
|
| 4 |
Attitudinal Correlates of Brand Commitment
|
Wang, Guangping
|
|
2002
|
|
2 |
p. 57-75
|
artikel
|
| 5 |
Committed Customers as Strategic Marketing Resources
|
Lacey, Russell
|
|
2007
|
|
2 |
p. 51-65
|
artikel
|
| 6 |
Consumer Bonding- A Conceptual Exploration
|
Arantola, Heli
|
|
2002
|
|
2 |
p. 93-107
|
artikel
|
| 7 |
Customer Relations Through the Internet
|
Bauer, Hans H.
|
|
2002
|
|
2 |
p. 39-55
|
artikel
|
| 8 |
Defensive Relationship Marketing: Avoiding Decreasing Sales From Customers in Consumer Goods Mass Markets
|
Moeller, Sabine
|
|
2008
|
|
2 |
p. 197-215
|
artikel
|
| 9 |
Descriptive Models of Customer-Supplier Relationships in the Electronics Manufacturing Industry
|
Fink, Robert
|
|
2008
|
|
2 |
p. 177-196
|
artikel
|
| 10 |
EDITOR's CORNER
|
Bejou, David
|
|
2002
|
|
2 |
p. 1
|
artikel
|
| 11 |
EDITOR'S CORNER
|
Bejou, David
|
|
2007
|
|
2 |
p. 1
|
artikel
|
| 12 |
Enhancing Relationships Within Groups: The Impact of Role Perceptions Within Logistics Teams
|
Esper, Terry
|
|
2008
|
|
2 |
p. 121-150
|
artikel
|
| 13 |
Enlightened Communication Is the Key to Building Relationships
|
Kodish, Slavica
|
|
2008
|
|
2 |
p. 151-176
|
artikel
|
| 14 |
Examining the Relationship Marketing, Marketing Productivity Paradigm
|
Bush, Robert P.
|
|
2007
|
|
2 |
p. 9-32
|
artikel
|
| 15 |
Relationship Benefits
|
Sweeney, Jillian C.
|
|
2002
|
|
2 |
p. 77-91
|
artikel
|
| 16 |
Sales Force Automation Systems and Sales Force Productivity
|
Clark, Paul
|
|
2007
|
|
2 |
p. 67-87
|
artikel
|
| 17 |
The Metrics of Relationships
|
Sharma, Arun
|
|
2007
|
|
2 |
p. 33-50
|
artikel
|
| 18 |
Using CRM to Manage Marketing Productivity
|
Bush, Robert P.
|
|
2007
|
|
2 |
p. 89-116
|
artikel
|
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