| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A Commentary on “Business Marketing in Master's Programs: A Part of the Fabric”
|
Honeycutt, Earl D.
|
|
2007
|
|
1 |
p. 53-60
|
artikel
|
| 2 |
A Commentary on “Business Marketing in Master's Programs: A Part of the Fabric”: Cut from the Same Cloth?
|
Narus, James A.
|
|
2007
|
|
1 |
p. 61-68
|
artikel
|
| 3 |
A Commentary on “Undergraduate Education: The Implications of Cross-Functional Relationships in Business Marketing-The Skills of High-Performing Managers”
|
Rodriguez, Carlos M.
|
|
2007
|
|
1 |
p. 95-102
|
artikel
|
| 4 |
A Commentary on “Undergraduate Education: The Implications of Cross-Functional Relationships in Business Marketing-The Skills of High-Performing Managers”
|
Butaney, Gul T.
|
|
2007
|
|
1 |
p. 103-109
|
artikel
|
| 5 |
Actor Equivalence in Networks:
|
Hopkins, Nigel
|
|
1994
|
|
1 |
p. 3-32
|
artikel
|
| 6 |
Advocating Business Marketing Education: Relevance and Rigor-Uttered As One
|
Lichtenthal, J. David
|
|
2007
|
|
1 |
p. 1-12
|
artikel
|
| 7 |
A Method for Estimating the Profit Impact of a Discount Scheme
|
Kalafatis, Stavros P.
|
|
2000
|
|
1 |
p. 19-43
|
artikel
|
| 8 |
Analyzing Customer-Orientation Practices of Firms from a Wider Perspective
|
Awuah, Gabriel Baffour
|
|
2008
|
|
1 |
p. 45-72
|
artikel
|
| 9 |
Antecedents and Consequences of Buying Center Leadership: An Emergent Perspective
|
Tellefsen, Thomas
|
|
2006
|
|
1 |
p. 53-85
|
artikel
|
| 10 |
A Precis of the Articles and Commentaries in This Issue
|
|
|
2007
|
|
1 |
p. 115-132
|
artikel
|
| 11 |
A Reply to “Business Marketing in Master's Programs: A Part of the Fabric”, But What If the Suit Differs?
|
Barclay, Donald W.
|
|
2007
|
|
1 |
p. 69-74
|
artikel
|
| 12 |
A Reply to Commentaries by Gul T. Butaney and Carlos M. Rodriguez-The Business Marketing Course: A Cornerstone in the Undergraduate Curriculum
|
Hutt, Michael D.
|
|
2007
|
|
1 |
p. 111-114
|
artikel
|
| 13 |
B2B E-Commerce: Economy and Strategies
|
Iyer, Gopalkrishnan R.
|
|
2002
|
|
1 |
p. 77-92
|
artikel
|
| 14 |
BOOK REVIEW
|
Tunisini, Annalisa
|
|
2007
|
|
1 |
p. 133-139
|
artikel
|
| 15 |
BOOK REVIEW
|
Hurdle, Philip M.
|
|
2005
|
|
1 |
p. 101-105
|
artikel
|
| 16 |
BOOK REVIEW
|
Plank, Richard E.
|
|
2006
|
|
1 |
p. 121-125
|
artikel
|
| 17 |
BOOK REVIEWS
|
Plank, Richard E.
|
|
1996
|
|
1 |
p. 67-80
|
artikel
|
| 18 |
BOOK REVIEWS
|
Plank, Richard E.
|
|
2002
|
|
1 |
p. 55-74
|
artikel
|
| 19 |
Book Reviews
|
Lichtenthal, J. David
|
|
1992
|
|
1 |
p. 99-121
|
artikel
|
| 20 |
BOOK REVIEWS
|
Plank, Richard E.
|
|
1994
|
|
1 |
p. 73-92
|
artikel
|
| 21 |
BOOK REVIEWS
|
Johnson, Mark S.
|
|
1997
|
|
1 |
p. 79-88
|
artikel
|
| 22 |
BOOK REVIEWS
|
Sengupta, Sanjit
|
|
2000
|
|
1 |
p. 69-81
|
artikel
|
| 23 |
Book Review Section:
|
Iyer, Gopal
|
|
1996
|
|
1 |
p. 1-3
|
artikel
|
| 24 |
Business Marketing in Master's Programs: A Part of the Fabric
|
Barclay, Donald W.
|
|
2007
|
|
1 |
p. 31-51
|
artikel
|
| 25 |
Business Respondents' Behavior: Main and Interaction Effects of Delivery Method, Questionnaire Length, and Time of the Week
|
Greer, Thomas V.
|
|
1999
|
|
1 |
p. 59-88
|
artikel
|
| 26 |
Choice Set Size in High Technology Business Markets
|
Dawes, Philip L.
|
|
1996
|
|
1 |
p. 33-66
|
artikel
|
| 27 |
Cooperation and Continuity in Strategic Business Relationships
|
Wilson, Elizabeth J.
|
|
2001
|
|
1 |
p. 1-24
|
artikel
|
| 28 |
Customer Value Assessment in Business Markets:
|
Anderson, James C.
|
|
1992
|
|
1 |
p. 3-29
|
artikel
|
| 29 |
Determining Relationship Quality in the Development of Business-to-Business Financial Services
|
Athanassopoulou, Pinelopi
|
|
2006
|
|
1 |
p. 87-120
|
artikel
|
| 30 |
Detrimants of Pre-Purchase Information Search Effort for Management Consulting Services
|
Dawes, Philip L.
|
|
1992
|
|
1 |
p. 31-61
|
artikel
|
| 31 |
Development of a Relationship Selling Mindset: Organizational Influencers
|
Dubinsky, Alan J.
|
|
2002
|
|
1 |
p. 1-30
|
artikel
|
| 32 |
Devoloping Sourcing Capabilities, Creating Strategic Change in Purchasing and Supply Management
|
Spencer, Robert
|
|
2008
|
|
1 |
p. 73-81
|
artikel
|
| 33 |
Does Trust Determine Satisfaction in Marketing Channel Relationships? The Moderating Role of Exchange Partner's Price Competitiveness
|
Grewal, Rajdeep
|
|
1999
|
|
1 |
p. 1-18
|
artikel
|
| 34 |
Editorial
|
Wilson, David T.
|
|
1992
|
|
1 |
p. 1-2
|
artikel
|
| 35 |
EDITORIAL
|
Wilson, David T.
|
|
1994
|
|
1 |
p. 1-2
|
artikel
|
| 36 |
Emerging Research Opportunities for Doctoral Students in B-to-B Marketing
|
Sheth, Jagdish N.
|
|
2007
|
|
1 |
p. 13-22
|
artikel
|
| 37 |
EXECUTIVE SUMMARY
|
|
|
2002
|
|
1 |
p. 44-47
|
artikel
|
| 38 |
EXECUTIVE SUMMARY
|
|
|
2002
|
|
1 |
p. 26
|
artikel
|
| 39 |
Extending the Marriage Metaphor as a Way to View Marketing Relationships
|
Stoltman, Jeffrey J.
|
|
2002
|
|
1 |
p. 49-75
|
artikel
|
| 40 |
First-Offer Disadvantage in Zero-Sum Game Negotiation Outcomes
|
Cotter, Michael J.
|
|
2008
|
|
1 |
p. 25-44
|
artikel
|
| 41 |
Getting the Piper to Play a Better Tune: Understanding and Resolving Advertiser-Agency Conflicts
|
Devinney, Timothy M.
|
|
1999
|
|
1 |
p. 19-58
|
artikel
|
| 42 |
Influence Strategies in Organizational Buying:
|
Bristor, Julia M.
|
|
1992
|
|
1 |
p. 63-98
|
artikel
|
| 43 |
Integrating Relationship Marketing Activities with Offering Quality in the Supplier's Relational Marketing Program
|
Rexha, Nexhmi
|
|
2000
|
|
1 |
p. 1-17
|
artikel
|
| 44 |
Interorganizational Ethical Conflict within Alliances: A Conceptual Framework and Research Propositions
|
Boyd, D. Eric
|
|
2008
|
|
1 |
p. 1-24
|
artikel
|
| 45 |
Looking Forward, Looking Back: Analyzing the Digital, Interactive, and E-Marketing Horizon
|
Gray, James I.
|
|
2001
|
|
1 |
p. 55-71
|
artikel
|
| 46 |
On the Effects of Dispositional and Situational Variables on the Motivation of Industrial Buyers
|
Rosa, Jose Antonio
|
|
1996
|
|
1 |
p. 5-32
|
artikel
|
| 47 |
Opposites Attract, but Similarity Works: A Study of Interorganizational Similarity in Marketing Channels
|
Homburg, Christian
|
|
2002
|
|
1 |
p. 31-54
|
artikel
|
| 48 |
Organizational Justice in the Sales Force: A Literature Review with Propositions
|
Chang, Chia-Chi
|
|
2005
|
|
1 |
p. 35-71
|
artikel
|
| 49 |
2004 Outstanding Article of the Year
|
Lichtenthal, J. David
|
|
2005
|
|
1 |
p. 1
|
artikel
|
| 50 |
Performance in Product versus Service Supplier Relationships
|
Anselmi, Kenneth
|
|
2002
|
|
1 |
p. 27-43
|
artikel
|
| 51 |
Relationship Value in Business Markets: The Construct and Its Dimensions
|
Ulaga, Wolfgang
|
|
2005
|
|
1 |
p. 73-99
|
artikel
|
| 52 |
Role of References in Business Marketing-Towards a Normative Theory of Referencing
|
Salminen, Risto T.
|
|
2006
|
|
1 |
p. 1-51
|
artikel
|
| 53 |
Satisfaction with Channel Communication Strategies in High vs. Low Context Cultures
|
Larsen, Trina
|
|
2002
|
|
1 |
p. 1-25
|
artikel
|
| 54 |
Social Networks of Researchers in B2B Marketing: A Case Study of the IMP Group 1984-1999
|
Morlacchi, P.
|
|
2005
|
|
1 |
p. 3-34
|
artikel
|
| 55 |
The Benefits of IT-Based Supply Chains-Strategic or Operational?
|
Naude, Pete
|
|
2000
|
|
1 |
p. 45-67
|
artikel
|
| 56 |
The Dynamics of Buyers' Perceived Costs During the Relationship Development Process
|
Claycomb, Vincentia “Cindy”
|
|
1997
|
|
1 |
p. 1-37
|
artikel
|
| 57 |
The Impact of Critical Incidents on Customer Satisfaction in Business-to-Business Relationships
|
Backhaus, Klaus
|
|
2001
|
|
1 |
p. 25-54
|
artikel
|
| 58 |
The Lean vs. Anorexic Marketer:
|
Cressman, George E.
|
|
1994
|
|
1 |
p. 59-72
|
artikel
|
| 59 |
The Relative Importance of Choice Criteria in Organizational Buying:
|
Wilson, Elizabeth J.
|
|
1994
|
|
1 |
p. 33-58
|
artikel
|
| 60 |
Trends in Executive Education in Business Marketing
|
Narayandas, Das
|
|
2007
|
|
1 |
p. 23-30
|
artikel
|
| 61 |
Undergraduate Education: The Implications of Cross-Functional, Relationships in Business Marketing-The Skills of High-Performing Managers
|
Hutt, Michael D.
|
|
2007
|
|
1 |
p. 75-94
|
artikel
|
| 62 |
Understanding Hybrid Channel Conflict: A Conceptual Model and Propositions for Research
|
Webb, Kevin L.
|
|
1997
|
|
1 |
p. 39-78
|
artikel
|
Tijdschrift beschrijving