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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
5 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Demonstrating Marketing Accountability |
Gombeski, William R. |
2008 |
25 | 4 |
p. 344-360 |
article |
|
| 2 | Optimizing Marketing Intervention Strategies in the Obesogenic Environment: REACH FAR, the Eight Criteria for Program Planners |
Harker, Michael |
2008 |
25 | 4 |
p. 329-343 |
article |
|
| 3 | Predicting Health Plan Member Retention from Satisfaction Surveys: The Moderating Role of Intention and Complaint Voicing |
Huppertz, John W. |
2008 |
25 | 4 |
p. 383-404 |
article |
|
| 4 | Price and Consumer Cost Responsibility Effects on Quality Perceptions and Price Negotiation Likelihood for Healthcare Services |
Carlson, Jay P. |
2008 |
25 | 4 |
p. 303-328 |
article |
|
| 5 | Resource Based View of the Firm: Measures of Reputation Among Health Service-Sector Businesses |
Smith, Alan D. |
2008 |
25 | 4 |
p. 361-382 |
article |
5 results found