nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Access as a Managed Care Marketing Outcomes Measure
|
Montoya, Isaac D. |
|
2000 |
|
3 |
p. 1-12 |
artikel |
2 |
A Consumer Evaluation of Health Warning Lables on Cigarette Packages in Canada
|
Crane, F. G. |
|
1996 |
|
3 |
p. 47-57 |
artikel |
3 |
A Descriptive Narrative of Healthy Eating
|
Dutta-Bergman, Mohar J. |
|
2004 |
|
3 |
p. 81-101 |
artikel |
4 |
AIDS Knowledge, Attitudes and Beliefs Among Chinese College Students
|
Treise, Debbie |
|
1996 |
|
3 |
p. 87-107 |
artikel |
5 |
An Analysis of the Demand for Regular Dental Health Care
|
Rutsohn, Philip |
|
2000 |
|
3 |
p. 25-37 |
artikel |
6 |
An Empirical Analysis of Consumers' Attitudes Toward Optometrist Advertising
|
Moser, H. Ronald |
|
1998 |
|
3 |
p. 45-59 |
artikel |
7 |
An Empirical Analysis of Consumers' Attitudes Toward Physicians' Advertising
|
Moser, H. Ronald |
|
2008 |
|
3 |
p. 270-288 |
artikel |
8 |
An Examination of Blood Center Structure and Hospital Customer Satisfaction
|
Carden, Robert |
|
2006 |
|
3 |
p. 21-42 |
artikel |
9 |
An Open System Approach to Process Reengineering in a Healthcare Operational Environment
|
Czuchry, Andrew J. |
|
2000 |
|
3 |
p. 77-88 |
artikel |
10 |
Applying the Marketing Concept in Health Care
|
Paul, Jim |
|
1997 |
|
3 |
p. 3-17 |
artikel |
11 |
A Study of Consumers' Attitudes Toward Veterinarian Advertising
|
Stevens, Robert E. |
|
1995 |
|
3 |
p. 85-94 |
artikel |
12 |
Becoming a Leader in Patient Satisfaction
|
Deitrick, Lynn M. |
|
2007 |
|
3 |
p. 31-57 |
artikel |
13 |
Benefit and Risk Information in Prescription Drug Advertising
|
Kopp, Steven W. |
|
2000 |
|
3 |
p. 39-56 |
artikel |
14 |
Biotechnology
|
Lesch, William C. |
|
2006 |
|
3 |
p. 59-81 |
artikel |
15 |
BOOK REVIEW
|
|
|
2004 |
|
3 |
p. 107-108 |
artikel |
16 |
Cigarettes and Health
|
Lesch, William C. |
|
1997 |
|
3 |
p. 69-90 |
artikel |
17 |
Co-Editors' Comments
|
Paul, David P. |
|
2004 |
|
3 |
p. 1-2 |
artikel |
18 |
Consumer Preferences for General Practitioner Services
|
Morrison, Mark |
|
2004 |
|
3 |
p. 3-19 |
artikel |
19 |
Cost-Effective Advertising Through TV and Newspaper “Banner” Ads
|
Gombeski, William R. |
|
2004 |
|
3 |
p. 37-54 |
artikel |
20 |
Current Trends and Challenges in Marketing an Executive Candidate
|
Zajas, Jay |
|
1996 |
|
3 |
p. 3-12 |
artikel |
21 |
Customer Convergence
|
Clark, Paul Alexander |
|
2007 |
|
3 |
p. 79-99 |
artikel |
22 |
Data Collection Automation and Total Quality Management: Case Studies in the Health-Service Industry
|
Smith, Alan D. |
|
2008 |
|
3 |
p. 217-240 |
artikel |
23 |
Determinants of Small Business Interest in Offering a Wellness Program to Their Employees
|
Divine, Richard L. |
|
2006 |
|
3 |
p. 43-58 |
artikel |
24 |
Determinants of the Use of Health Plan Information in Formulating Health Plan Selection Decisions
|
Oetjen, Dawn |
|
2004 |
|
3 |
p. 55-79 |
artikel |
25 |
EDITORIAL
|
Honeycutt, Earl D. |
|
2002 |
|
3 |
p. 1-2 |
artikel |
26 |
EDITOR'S COLUMN
|
Paul, David P. |
|
2004 |
|
3 |
p. 1-2 |
artikel |
27 |
EDITORS' COLUMN
|
Paul, David P. |
|
2006 |
|
3 |
p. 1-2 |
artikel |
28 |
Employer Purchasing of Health Care Benefits
|
Thompson, Jon M. |
|
1996 |
|
3 |
p. 59-69 |
artikel |
29 |
Erratum
|
|
|
2008 |
|
3 |
p. 302 |
artikel |
30 |
Essay
|
Strutton, David |
|
2002 |
|
3 |
p. 71-91 |
artikel |
31 |
Evaluating Predictors and Concomitants of Patient Health Visit Satisfaction
|
Schall, Matthew |
|
1998 |
|
3 |
p. 1-24 |
artikel |
32 |
Exploring Patient, Co-Worker, and Management Burnout in Health Care
|
Harris, Eric G. |
|
2006 |
|
3 |
p. 3-20 |
artikel |
33 |
Factors Influencing Consumers' Selection of a Primary Care Physician
|
McGlone, Teresa A. |
|
2002 |
|
3 |
p. 21-37 |
artikel |
34 |
Factors Related to Nurse Retention and Turnover
|
Cangelosi, Joseph D. |
|
1998 |
|
3 |
p. 25-43 |
artikel |
35 |
From Attitude Formation to Behavioral Response in Organ Donation
|
Aldridge, Alicia |
|
2004 |
|
3 |
p. 21-35 |
artikel |
36 |
Gray Marketing
|
Coleman, Linda Jane |
|
1995 |
|
3 |
p. 27-35 |
artikel |
37 |
Health Care Knowledge and Consumer Learning
|
Delbaere, Marjorie |
|
2007 |
|
3 |
p. 9-29 |
artikel |
38 |
Healthcare Marketing in the 21st Century
|
Clark, Paul Alexander |
|
2007 |
|
3 |
p. 1-7 |
artikel |
39 |
Health Information Sources Accessed by College Females: Differences Between Body-Image Distorted and Non-Body-Image Distorted
|
Nustad, Jill |
|
2008 |
|
3 |
p. 241-253 |
artikel |
40 |
Hospital Care and Capacity in the Tri-State Region of Indiana, Kentucky, and Ohio: Analysis and Insights
|
Burns, David J. |
|
2008 |
|
3 |
p. 254-269 |
artikel |
41 |
Improving Marketability of Exercise Programs
|
Waikar, Avinash |
|
1997 |
|
3 |
p. 91-106 |
artikel |
42 |
Influence of Pain-Free Dentistry and Convenience of Dental Office on the Choice of a Dental Practitioner
|
Arora, Raj |
|
1999 |
|
3 |
p. 43-54 |
artikel |
43 |
Informal and Formal Care for the Elderly
|
Mundt, Jonel |
|
1997 |
|
3 |
p. 53-68 |
artikel |
44 |
Initiating Change Through Alliance and Network-Building
|
Winston, William J. |
|
1995 |
|
3 |
p. 5-12 |
artikel |
45 |
Loyalty and Positive Word-of-Mouth
|
Ferguson, Ronald J. |
|
2007 |
|
3 |
p. 59-77 |
artikel |
46 |
Marketing the Health Care Experience
|
Lofgren, Diane Gage |
|
2007 |
|
3 |
p. 101-123 |
artikel |
47 |
Measuring Social Aspects in the Physician/Patient Relationship
|
Hausman, Angela V. |
|
2004 |
|
3 |
p. 3-26 |
artikel |
48 |
Media Credibility and Informativeness of Direct-to-Consumer Prescription Drug Advertising
|
Huh, Jisu |
|
2004 |
|
3 |
p. 27-61 |
artikel |
49 |
Newspaper Advertising versus Direct Mail Marketing in a Family Practice
|
Godreau, Charles J. |
|
1995 |
|
3 |
p. 63-70 |
artikel |
50 |
Patient Expectations and Marketing Programming for OB/GYN Services
|
Wheatley, Edward W. |
|
1997 |
|
3 |
p. 35-52 |
artikel |
51 |
Patterns of Targeting and Encouraging Participation of Elder Consumers in Human Services Marketing
|
Kaye, Lenard W. |
|
1996 |
|
3 |
p. 27-46 |
artikel |
52 |
Perceptions of Care and Satisfaction in Assisted Living Facilities
|
Buelow, Janet R. |
|
2000 |
|
3 |
p. 13-24 |
artikel |
53 |
Physicians Contracting with Managed Care
|
Zhang, Mingliang |
|
1995 |
|
3 |
p. 71-83 |
artikel |
54 |
Polling Patients with Self-Administered Surveys
|
Dommeyer, Curt J. |
|
1995 |
|
3 |
p. 95-106 |
artikel |
55 |
Preface and Introduction
|
Winston, William J. |
|
1995 |
|
3 |
p. 1-3 |
artikel |
56 |
Preface and Introduction
|
Winston, William J. |
|
1996 |
|
3 |
p. 1-2 |
artikel |
57 |
Preface and Introduction
|
Winston, William J. |
|
1997 |
|
3 |
p. 1-2 |
artikel |
58 |
Professional Dental Services
|
Sanchez, Peter M. |
|
1998 |
|
3 |
p. 95-104 |
artikel |
59 |
Reforming the Health Care System
|
Petrochuk, Michael A. |
|
1996 |
|
3 |
p. 71-86 |
artikel |
60 |
Regulatory Effects in Health Care
|
Trinh, Hanh Q. |
|
2000 |
|
3 |
p. 57-75 |
artikel |
61 |
Responsibility and Risk
|
Treise, Debbie M. |
|
1999 |
|
3 |
p. 65-96 |
artikel |
62 |
REVIEW OF CURRENT LITERATURE
|
Trombetta, William |
|
2002 |
|
3 |
p. 93-98 |
artikel |
63 |
Risk Avoidance versus Risk Reduction
|
Hopkins, Christopher D. |
|
2004 |
|
3 |
p. 79-106 |
artikel |
64 |
Selling Open Access Health Care Delivery to Patients and Administrators
|
Pinto, Mary Beth |
|
2002 |
|
3 |
p. 57-69 |
artikel |
65 |
Some Legal and Managerial Strategies for Managing Healthcare Fraud
|
Paul, Robert J. |
|
1997 |
|
3 |
p. 19-33 |
artikel |
66 |
Strategic Options for Brand-Name Prescription Drugs When Patents Expire
|
Mehta, Subhash C. |
|
1997 |
|
3 |
p. 107-114 |
artikel |
67 |
Strategic Planning in Community Mental Health Centers
|
Clark, Brendly |
|
1999 |
|
3 |
p. 55-64 |
artikel |
68 |
Survey of Pharmacists
|
Gupta, Pola B. |
|
1996 |
|
3 |
p. 109-120 |
artikel |
69 |
The Applicability of SERVQUAL in Different Health Care Environments
|
Dean, Alison M. |
|
1999 |
|
3 |
p. 1-21 |
artikel |
70 |
The Health Belief Model and Consumer Information Searches
|
Risker, D. Christopher |
|
1996 |
|
3 |
p. 13-26 |
artikel |
71 |
“The Home Infusion Patient”
|
Westbrook, Kevin W. |
|
1999 |
|
3 |
p. 23-42 |
artikel |
72 |
The Impact of Affective Responses on Physician Evaluations
|
Jayanti, Rama K. |
|
1995 |
|
3 |
p. 49-62 |
artikel |
73 |
The Impact of Risk Adjustment in Valuing a Medical Practice
|
Agapos, A. M. |
|
1995 |
|
3 |
p. 37-48 |
artikel |
74 |
The Role of Attitudes and Self-Efficacy in Predicting Condom Use and Purchase Intentions
|
Gabler, Joanna |
|
2004 |
|
3 |
p. 63-78 |
artikel |
75 |
The Role of Healthcare Marketing
|
Trombetta, William |
|
1998 |
|
3 |
p. 85-93 |
artikel |
76 |
The Status of TQM in Healthcare
|
Yasin, Mahmoud M. |
|
1998 |
|
3 |
p. 61-84 |
artikel |
77 |
The Use and Image of Mature Adults in Health Care Advertising (1954-1989)
|
Balazs, Anne L. |
|
1995 |
|
3 |
p. 13-26 |
artikel |
78 |
The U.S. Infant Formula Industry
|
Cutler, Bob D. |
|
2002 |
|
3 |
p. 39-55 |
artikel |
79 |
Understanding the Role Consumer Involvement Plays in the Effectiveness of Hospital Advertising
|
McCullough, Tammy |
|
2002 |
|
3 |
p. 3-20 |
artikel |
80 |
Using Demographics to Predict Smoking Behavior: Large Sample Evidence from an Emerging Market
|
Prinsloo, Melani |
|
2008 |
|
3 |
p. 289-301 |
artikel |