| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Accuracy of Information on Printed Over-the-Counter Drug Advertisements
|
Sansgiry, Shubhada
|
|
1999
|
|
2 |
p. 7-18
|
artikel
|
| 2 |
A Comparison of Hospice Gatekeepers
|
Bebko, Charlene Pleger
|
|
1996
|
|
2 |
p. 81-86
|
artikel
|
| 3 |
A Format for Health Care Feasibility Studies
|
Hochhauser, Mark
|
|
1987
|
|
2 |
p. 35-41
|
artikel
|
| 4 |
A Gap Analysis of HMO Service Quality
|
Ferguson, Jeffery M.
|
|
1998
|
|
2 |
p. 1-15
|
artikel
|
| 5 |
Analysis of the Physiotherpay Industry
|
Sheppard, Lorraine
|
|
1997
|
|
2 |
p. 35-42
|
artikel
|
| 6 |
An Empirical Study of the Influence of Demographic Variables on the Choice Criteria for Assisted Living Facilities
|
O'Bryan, David
|
|
1997
|
|
2 |
p. 3-18
|
artikel
|
| 7 |
An Experiment in Designing Effective Warning Labels
|
Gorn, Gerald J.
|
|
1997
|
|
2 |
p. 43-61
|
artikel
|
| 8 |
An Exploratory Analysis of Communication Sources
|
Bodkin, Charles D.
|
|
1997
|
|
2 |
p. 19-33
|
artikel
|
| 9 |
An Investigation of Causes of Patient Satisfaction/Dissatisfaction with Physician Services
|
Yucelt, Ugur
|
|
1995
|
|
2 |
p. 11-28
|
artikel
|
| 10 |
Asian American Health Care Attitudes
|
Perttula, William
|
|
1998
|
|
2 |
p. 39-53
|
artikel
|
| 11 |
Changing the Public Perception of Physiotherapeutic Treatment
|
Sheppard, Lorraine
|
|
1995
|
|
2 |
p. 77-96
|
artikel
|
| 12 |
Client Satisfaction with Substance Abuse Treatment
|
Rohrer, James E.
|
|
1999
|
|
2 |
p. 31-42
|
artikel
|
| 13 |
Co-Editors' Comments
|
Paul, David P.
|
|
2002
|
|
2 |
p. 1-2
|
artikel
|
| 14 |
CONFERENCE CALLS FOR HEALTH CARE MARKETERS
|
Paul, David P.
|
|
2001
|
|
2 |
p. 93-95
|
artikel
|
| 15 |
Consumer Product Branding Strategy and the Marketing of Physicians' Services
|
Friedrich, Harvey
|
|
1996
|
|
2 |
p. 87-98
|
artikel
|
| 16 |
Customer Satisfaction and Consumer Responsibility
|
Pinto, Mary Beth
|
|
1999
|
|
2 |
p. 75-86
|
artikel
|
| 17 |
Determinant Attributes in Nursing Home Choice
|
Hill, C. Jeanne
|
|
2001
|
|
2 |
p. 73-88
|
artikel
|
| 18 |
Developing a Marketing Program for a Long Term Care Nursing Home
|
Wentz, Charles Alwin
|
|
1987
|
|
2 |
p. 53-61
|
artikel
|
| 19 |
EDITORS' COLUMN
|
Paul, David P.
|
|
2001
|
|
2 |
p. 1-2
|
artikel
|
| 20 |
EDITORS' COLUMN
|
Paul, David P.
|
|
2005
|
|
2 |
p. 1-2
|
artikel
|
| 21 |
EDITORS' COLUMN
|
Paul, David P.
|
|
2006
|
|
2 |
p. 1-2
|
artikel
|
| 22 |
Effects of Direct-to-Consumer Advertising of Pharmaceutical Products on College Students
|
Burak, Lydia J.
|
|
1999
|
|
2 |
p. 19-29
|
artikel
|
| 23 |
Effects on Physicians From Changing Megatrends in Health Care
|
Parsons, Robert J.
|
|
1987
|
|
2 |
p. 9-20
|
artikel
|
| 24 |
Encouraging Responsible Drinking Among Underage Drinkers
|
Brannon, Laura A.
|
|
2006
|
|
2 |
p. 3-30
|
artikel
|
| 25 |
Enhancing Marketing Recruitment Strategies
|
Gunby, Norris White
|
|
2006
|
|
2 |
p. 31-43
|
artikel
|
| 26 |
Health Marketing in the Supermarket
|
Paine-Andrews, Adrienne
|
|
1997
|
|
2 |
p. 85-99
|
artikel
|
| 27 |
How Consumers Evaluate Health Care Quality
|
Moore, Stephen T.
|
|
1999
|
|
2 |
p. 1-6
|
artikel
|
| 28 |
How Consumers View Chiropractice Advertising
|
Moser, H. Ronald
|
|
1996
|
|
2 |
p. 43-54
|
artikel
|
| 29 |
How Recovering Alcoholics Interpret Alcoholic-Beverage Advertising
|
Treise, Deborah M.
|
|
1995
|
|
2 |
p. 125-139
|
artikel
|
| 30 |
Identifying Service Quality Strengths and Weaknesses Using SERVQUAL
|
Kaldenberg, Dennis
|
|
1998
|
|
2 |
p. 69-86
|
artikel
|
| 31 |
Impact of Health Care Reform on the Business and Practice of Ophthalmology
|
Chawla, Sudhir K.
|
|
1998
|
|
2 |
p. 49-67
|
artikel
|
| 32 |
Implementation of ISO 9000 in the Healthcare Sector
|
Motwani, Jaideep
|
|
1997
|
|
2 |
p. 63-72
|
artikel
|
| 33 |
Initiating Change Through Alliance and Network-Building
|
Winston, William J.
|
|
1995
|
|
2 |
p. 5-10
|
artikel
|
| 34 |
Level of Knowledge and Misconceptions About Cholesterol
|
Tate, Uday S.
|
|
1995
|
|
2 |
p. 111-124
|
artikel
|
| 35 |
Levels of Service in Independent Community Pharmacies
|
Tipton, David
|
|
1998
|
|
2 |
p. 65-80
|
artikel
|
| 36 |
Localization of Relevant Consequences in Anti-Drinking and Driving PSAs
|
Gotthoffer, Alyse R.
|
|
1998
|
|
2 |
p. 17-37
|
artikel
|
| 37 |
Low Recall of Local Television Health Care News Segment Topics, Sponsors and Program Names
|
Gibson, Rhonda
|
|
1999
|
|
2 |
p. 55-65
|
artikel
|
| 38 |
Managed Care Positives and Negatives for Health Care Marketing
|
Cooper, Philip D.
|
|
1996
|
|
2 |
p. 55-61
|
artikel
|
| 39 |
Managerial Implications of Medical Sales Representative Perceptions of Job Duties, Job Qualifications, and Other Performance-Related Issues
|
Tengilimogclu, Dilaver
|
|
2005
|
|
2 |
p. 3-26
|
artikel
|
| 40 |
Marketing Syringe/Needle Exchange Programs
|
Coleman, Linda Jane
|
|
1999
|
|
2 |
p. 67-73
|
artikel
|
| 41 |
Marketing to Older Patients
|
Brand, Richard R.
|
|
1998
|
|
2 |
p. 1-31
|
artikel
|
| 42 |
Merchandising Dental Care Products Through Dental Practitioners
|
Arora, Raj
|
|
1998
|
|
2 |
p. 109-119
|
artikel
|
| 43 |
Need for Computer Analysis
|
Winston, William J.
|
|
1987
|
|
2 |
p. 5-7
|
artikel
|
| 44 |
Patient Satisfaction
|
Nitse, Philip S.
|
|
1997
|
|
2 |
p. 73-84
|
artikel
|
| 45 |
Patient Satisfaction and Referral Intention
|
Lin, Xiaohua
|
|
2002
|
|
2 |
p. 49-68
|
artikel
|
| 46 |
Perceived Risk and the Information Search Process in the Selection of a New Dentist
|
Coleman, Wayne
|
|
1996
|
|
2 |
p. 27-41
|
artikel
|
| 47 |
Physician Choice Criteria
|
Hanna, Nessim
|
|
1995
|
|
2 |
p. 29-42
|
artikel
|
| 48 |
Physician Employment Experiences in Health Maintenance Organizations
|
McBride, William
|
|
1996
|
|
2 |
p. 3-25
|
artikel
|
| 49 |
Physician Recruitment
|
McCullough, Tammy
|
|
1998
|
|
2 |
p. 55-64
|
artikel
|
| 50 |
Physicians' Adoption of Information Technology
|
Eger, Mary S.
|
|
2001
|
|
2 |
p. 3-21
|
artikel
|
| 51 |
Preface and Introduction
|
Winston, William J.
|
|
1995
|
|
2 |
p. 1-3
|
artikel
|
| 52 |
Preface and Introduction
|
Winston, William J.
|
|
1996
|
|
2 |
p. 1-2
|
artikel
|
| 53 |
Preface and Introduction
|
Winston, William J.
|
|
1997
|
|
2 |
p. 1-2
|
artikel
|
| 54 |
Preface and Introduction to Articles
|
Winston, William J.
|
|
1987
|
|
2 |
p. 1-4
|
artikel
|
| 55 |
Primary Health Care in the Reforms of the Health Care System
|
Goldman, Robert L.
|
|
1999
|
|
2 |
p. 87-93
|
artikel
|
| 56 |
Promoting Alcohol Abstinence Among Pregnant Women
|
Deshpande, Sameer
|
|
2006
|
|
2 |
p. 45-67
|
artikel
|
| 57 |
Providing Incentives to Control Health Care Costs and Remain Competitive in the Marketplace
|
Tootelian, Dennis H.
|
|
1998
|
|
2 |
p. 87-99
|
artikel
|
| 58 |
Providing Services to Obstetrical Patients
|
Marshall, Brenda Stevenson
|
|
1996
|
|
2 |
p. 63-78
|
artikel
|
| 59 |
Realized Impact Centrality
|
Miller, Edward R.
|
|
1987
|
|
2 |
p. 43-44
|
artikel
|
| 60 |
Redesigning Geriatric Healthcare
|
Andrews, Barbara Carrick
|
|
2001
|
|
2 |
p. 33-48
|
artikel
|
| 61 |
Relationship Marketing and Disadvantaged Health Care Segments
|
Peltier, James W.
|
|
2005
|
|
2 |
p. 69-90
|
artikel
|
| 62 |
REVIEW OF THE CURRENT HEALTH CARE MARKETING LITERATURE
|
|
|
2001
|
|
2 |
p. 89-91
|
artikel
|
| 63 |
Schema-Derived Persuasion and Perception of AIDS Risk
|
Brannon, Laura A.
|
|
2002
|
|
2 |
p. 31-48
|
artikel
|
| 64 |
Taking Your Medicine
|
Hausman, Angela
|
|
2001
|
|
2 |
p. 49-71
|
artikel
|
| 65 |
The Effect of Pictures on Vividness of OTC Medication Packages
|
Sansgiry, Sujit S.
|
|
1998
|
|
2 |
p. 101-108
|
artikel
|
| 66 |
The Impact of Office Characteristics on Satisfaction with Medical Care
|
Pinto, Mary Beth
|
|
1995
|
|
2 |
p. 43-54
|
artikel
|
| 67 |
The Impact of the Internet on Community Pharmacy Practice
|
Holmes, Erin R.
|
|
2002
|
|
2 |
p. 3-29
|
artikel
|
| 68 |
The Impact of Unacceptable Wait Time on Health Care Patients' Attitudes and Actions
|
Hill, C. Jeanne
|
|
2006
|
|
2 |
p. 69-87
|
artikel
|
| 69 |
The Marketing and Demarketing of Tobacco Products to Low-Income African-Americans
|
Lee, Doohee
|
|
2005
|
|
2 |
p. 51-68
|
artikel
|
| 70 |
The Marketing Function in Managed Care Systems
|
Fleming, Kae
|
|
1999
|
|
2 |
p. 43-54
|
artikel
|
| 71 |
The Marketing of Direct Dental Reimbursement Plans
|
Budden, Michael C.
|
|
1987
|
|
2 |
p. 47-52
|
artikel
|
| 72 |
The Measurement of Hospital Image
|
Elbeik, Matt A.
|
|
1987
|
|
2 |
p. 21-33
|
artikel
|
| 73 |
The Readership of Health Magazines
|
Dutta-Bergman, Mohan J.
|
|
2005
|
|
2 |
p. 27-49
|
artikel
|
| 74 |
Tobacco Demarketing Campaigns and Role Model Selection in Developing Countries
|
Budden, Michael C.
|
|
1987
|
|
2 |
p. 63-67
|
artikel
|
| 75 |
Transcending Functional Boundaries
|
Rapert, Molly Inhofe
|
|
1998
|
|
2 |
p. 33-47
|
artikel
|
| 76 |
Using Cognitive Concept Mapping to Understand What Health Care Means to the Elderly
|
Shewchuk, Richard
|
|
2002
|
|
2 |
p. 69-88
|
artikel
|
| 77 |
Using the Internet to Deliver Health Care Value
|
Macstravic, Scott
|
|
2001
|
|
2 |
p. 23-31
|
artikel
|
| 78 |
Warning Labels
|
Agrawal, Madhu
|
|
1996
|
|
2 |
p. 99-115
|
artikel
|
| 79 |
Warnings for Health Care Products
|
Mundt, JoNel
|
|
1995
|
|
2 |
p. 55-75
|
artikel
|
| 80 |
Yellow Pages Usage by Professionals
|
Becker, Boris W.
|
|
1995
|
|
2 |
p. 97-110
|
artikel
|
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